Jayne has had an extensive career in charity retail so brings vast experience, knowledge and determination to bring about positive change for the consultancy’s clients.

Her first role was with Oxfam as one of their earliest shop managers, running a traditional shop, a vegetarian café and a charity supermarket before managing a district of 11 shops raising £1m per year.

She then worked with The Children’s Society for 8 years as a Retail Operations Manager, then Head of Retail for 90 shops across the country.

Jayne joined Save The Children UK in 2005 and as Head of Retail was responsible for the staff team, its 3,600 volunteers and 125 charity shops.  For 2 years she also  headed up the UK Community Fundraising operation, maximising the opportunities between CF and Retail as locally led fundraising operations. 

Jayne created and led a relationship with Mary Portas, resulting in a BBC series “Mary – Queen of Charity Shops”, the roll-out of a new shop fit, a pop-up shop generating £100K profit in 3 weeks and a permanent charity relationship with Mary.  Mary’s Living & Giving shops remain a significant part of Save The Children’s retail operation today.

Jayne also secured relationships with commercial retailers and won Woman of the Year at the National Everywoman in Retail awards in 2011 – a first for a charity retailer.

Jayne was Executive Director of Retail at YMCA England responsible for 165 shops. She oversaw a healthy increase in profits, driven by a decision to develop staff alongside a strong acquisitions and disposals strategy. 

Jayne served on the Board at the Charity Retail Association and regularly gives keynote speeches and seminars at its conferences and events. She worked voluntarily with think-tank DEMOS on their important piece of work, measuring the social value of charity shops. She also served on the Board of Trustees of a children’s hospice.

Jayne created the Charity Retail Consultancy in 2010 to help charities develop and improve their retail and trading offer.

You can reach Jayne on 07598243210 or at jayne@thecharityretailconsultancy.co.uk

Jayne has supported us with a review of our retail estate and recruiting and mentoring of senior staff.

She is not only a consummate professional with expert insight and advice but has quickly gained the trust and respect of all staff.  Acting on her advice and support has moved us light years forward over the last few months and given us a base on which to grow

Age UK Wyvern, Clare Thomas, CEO

St Nicholas Hospice Care, Director of Income Generation

South Kent Mind worked with Jayne on developing our retail footprint. Jayne added great value to our organisation, not only in helping us understand the Charity shop landscape but also in challenging our assumptions and ideas. Jayne is great to work with, very experienced and has a style that combines great listening with thoughtful insight. Jayne adds value, works hard and cares.  I would recommend Jayne to any Charity organisation in any stage of their retail evolution.

South Kent Mind, Charles Traylen

I’ve been lucky to have had the opportunity to work with Jayne and the Charity Retail Consultancy in two different charity organisations now. The training, encouragement and support has been truly inspiring! Since our training in April, the team have done wonders and have gone from averaging around 20%, to a gift aid conversion rate of around 35% as an average across our 6 shops.

This is amazing work from all the team and we couldn’t have achieved it without Jayne!

We’ve now rolled out gift aid training to our volunteer teams across retail and aspire to achieve the national average week in, week out whilst also remaining compliant with this truly beneficial scheme!

Springhill Hospice, Retail Development Manager
The Charity Retail Consultancy

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