To us, how we work is as important as what we do. Our values and behaviours are intrinsic to the way we work with our clients, our sector and beyond so we are sharing them here with you


We ❤ Charity Shops – Secondhand is our first love, closely connected to how we feel about volunteers and volunteering. And it’s all wrapped up with our desire to do what we can to help bring about a more sustainable environment and future.

We are authentic, honest and accountable. Integrity is uppermost in everything we do.

We are collaborative – we love to work with others from within and outside of our sector to bring the greatest benefit to our clients.

We always consider diversity & equality of access in everything we do.


We’ve got our finger on the pulse – we’re always out and about, visiting charity shops, looking online, meeting the great people in the sector, understanding what customers want and speaking and writing about the future of charity retail.

We have huge experience, great insight, instinct and vision – and we work hard to deliver the best results for our clients.

We take a holistic approach, putting the charity’s brand and ethos at the heart of all our work. We ensure our clients’ retail operations deliver as income generators, brand ambassadors, profile raisers, influencers and more.