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At The Charity Retail Consultancy, we’re passionate about helping charity retailers achieve sustainable growth, stronger teams, and lasting community impact. We’re delighted to welcome Charlotte Greenwood as our newest Associate – bringing her vast retail expertise and people-first leadership to support charities of all sizes. Charlotte combines a deep understanding of commercial success with a heartfelt belief in the power of purpose. Her goal? To help your retail teams feel empowered, efficient, and inspired to deliver more for your cause.

How Charlotte Can Help Your Charity Grow

Charlotte offers tailored, practical support to strengthen your retail operation, whether you’re looking to refresh your shop network, improve efficiency, or upskill your team.

Strategic and Operational Support

• ✅ Interim Head/Director of Retail roles
• ✅ Retail chain reviews and performance audits
• ✅ Business cases for new shops or warehouse moves
• ✅ Creation of management information packs to track KPIs

Digital and Commercial Optimisation

• ✅ eCommerce assessments and online growth strategies
• ✅ New goods processes, sourcing and financial reporting support
• ✅ Gift Aid training and mystery shops

People and Performance

• ✅ Myers Briggs (MBTI) training for conflict resolution, change management and communication
• ✅ Leadership and coaching for retail management teams

Equity, Diversity & Inclusion (EDI)

• ✅ Data capture and analysis to understand your charity’s culture
• ✅ Strategy writing and EDI forum implementation
• ✅ Bespoke training to embed inclusive, values-led practices

Supporting Charities Across the South & South East

Charlotte is based in Hertfordshire and can travel throughout the South and South East, but can also support all charities online. Whether you’re a small local hospice or a large national charity, Charlotte and our team can provide the experience, insight, and encouragement to help you succeed. Our consultancy’s approach is collaborative and hands-on. We listen, we guide, and we tailor our support to your unique goals and challenges.

Meet Charlotte Greenwood

With over 20 years of experience in retail, Charlotte has built a career defined by curiosity, collaboration, and innovation. She began her journey in Merchandising, working with major retailers including Tesco and Figleaves, as well as retail accounts at iconic brands such as Calvin Klein, Stella McCartney and Tommy Hilfiger, where she honed her expertise in data-led decision-making, buying, and multi-channel strategy.

After two decades in the commercial world, Charlotte took her knowledge into the charity sector, where she found her true purpose – helping charity shops combine mission with margin. As Head of Retail & Marketing at Isabel Hospice, Charlotte led a vibrant retail network of 17 shops, multiple eCommerce platforms, and a central warehouse and donation centre. She delivered award-winning results, all while keeping sustainability and inclusion at the heart of her strategy.

Highlights & Achievements:

• CRA Leadership Award 2023
• eBay Social Value Award
• BBC & Heart Radio Hertfordshire Heroes Green Award
• Board Director for Equity, Diversity and Inclusion for the Charity Retail Association
• Finalist for the CRA’s Outstanding Charity Retailer and EDI Awards

“I believe in bringing commercial insight to charity retail while keeping people and purpose at the heart of everything we do.”
— Charlotte Greenwood

Ready to Strengthen Your Retail Impact?

We’d love to work with you to take your charity retail to the next level so get in touch!
Email us: hello@thecharityretailconsultancy.co.uk
Visit: www.thecharityretailconsultancy.co.uk
Connect with Charlotte: www.linkedin.com/in/charlotte-greenwood-43951234

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